IiModeli zoPhuhliso ze-ICO zanamhlanje zikhusela njani iimpazamo zangaphambili?

Imakethi ye-ICO iyanda kwakhona, kodwa ngeli xesha ayifani kangako nesiphithiphithi sowama-2017. Iiprojekthi zikrelekrele, abatyali-mali balumkile, kwaye ukuthobela imithetho kube sisiseko esitsha sokuqokelela imali. Iinkampani ezintsha kwi-ecosystem yeWeb3 zamkela iimodeli zophuhliso lwe-ICO zanamhlanje ezidibanisa ukucaca, ubuchwepheshe, kunye nokuthembana. Ii-exchanges ziqalisa amaqonga okuthengisa amathokheni alawulwayo , kwaye abatyali-mali bezikhungo bangena kwakhona kwindawo ngokuzithemba.

Ukuvuselelwa kwemarike ye-ICO kusekelwe kumanani. Ikhule ukusuka kwi-US$6.3 yeebhiliyoni ngo-2017 ukuya kwi -US$79 yeebhiliyoni ngo-2023, kwaye kulindeleke ukuba ifikelele kwi-US$11.53 yeebhiliyoni ngonyaka ngo-2031, ngesantya sokukhula okuhlanganisiweyo se-12.5%. Amanqanaba empumelelo ngoku ami kwi -34.5%, ephezulu kakhulu kunakwixesha lokuqala lokungcakaza. Inyani ilula: i-ICO iphuhlile. Ngeenkonzo zophuhliso lwe-ICO zobungcali , abasunguli ngoku banokuqokelela imali ngokusebenzisa izakhelo ezihambelanayo eziqinisekisa ukhuseleko lwabatyali-mali kunye nokuzinza kweprojekthi. Kwabo balungele ukuqalisa, ukusebenzisana nenkampani ethembekileyo akusekho kukhetha; kubalulekile.

Kule bhlog, siza kukuhamba ngeempazamo ezinkulu zexesha elidlulileyo kwaye sibonise ukuba iimodeli zangoku zibathintela njani. Bamba ingqondo yomphuhlisi wakho, umnqwazi womseki, okanye ikhonkco le-arhente yeqhinga; le yeyakho.

Iimpazamo ezi-6 ze-ICO ezinexabiso eliphantsi kunye nendlela uPhuhliso lwe-ICO lwanamhlanje oluSombulula ngayo

1) Impazamo #1: Ukunqongophala kweNjongo ecacileyo kunye neSisebenziso seToken

• Ixesha eladlula: “Phakamisa Ngoku, Yakha Kamva”

Ngexesha le-2017-2018 ICO wave, iiprojekthi zihlala zithengisa amathokheni kwizithembiso kunemveliso yangempela. Amathokheni asebenze njengezixhobo zokunyusa imali, hayi iinxalenye zenkqubo yendalo esebenzayo. Ngenxa yoko, abatyali-mali balahlekelwa yintembelo kwaye balahla iithokheni ngokukhawuleza emva koluhlu.

• Imodeli yangoku: Injongo-Eyokuqala, uMqondiso-Okwesibini

Inkampani yophuhliso lwe-ICO yobuchwephesha iqinisekisa ukuba ukuqaliswa kophawu lwanamhlanje lwakhiwe kwizinto eziluncedo ezichaziweyo, amalungelo olawulo, staking, okanye ukufikelela kwinethiwekhi, kunye ne-MVPs elungile phambi kokuthengiswa. Ugxininiso kukwenza uphawu lube yinto esebenzayo ye-ikhosistim, hayi nje iphepha lentelekelelo. Iiprojekthi ezineempawu ezinenjongo zigcina ukuzithemba komtyali-mali kwaye zikhuthaza ixabiso lexesha elide le-ecosystem.

2) Impazamo #2: I-Tokenomics ebuthathaka kunye noSabelo olubi

• Ixesha eladlula: Ukubonelela ngokugqithisileyo kunye nokuThuthwa okuKhawuleza

Ii-ICO zakwangoko zakhathazwa kukutya okuthe kratya, akukho shedyuli yokunikezela, kunye nolwabiwo olungalungelelananga. Abaseki bakhuphe iithokheni kwangoko, bedala iindawo zokulahla iimarike kunye nokungazinzi.

• Imodeli yangoku: Isakhelo seSmart Tokenomics

Namhlanje, iinkonzo zophuhliso lwe-ICO ziyila iimodeli zobonelelo ekuhleni, zichaza ukujikeleza vs iithokheni ezitshixiweyo, kwaye zidibanise i-vesting eyakhiwe. Ulwabiwo olulungeleleneyo phakathi koluntu, iqela, kunye nabatyali-zimali baqinisekisa intatho-nxaxheba enobulungisa. I-tokenomics yanamhlanje ikwabandakanya iindlela zokunciphisa ixabiso ezifana nembuyekezo ye-staking kunye nokutsha kwethokheni, ukomeleza uzinzo lwexabiso elide. I-tokenomics eyomeleleyo igcina i-liquidity, ithintela iingozi eziqikelelwayo, kwaye ilungelelanise bonke abachaphazelekayo.

3) Impazamo #3: Ukungahoyi ukuThotyelwa kunye noMgaqo

• Ixesha eladlula: "Utility Uphawu" Izizathu

Uninzi lwee-ICO zangaphambili zahlula iithokheni zazo kwaye azihoyanga izibophelelo zolawulo, ezikhokelela kwizimangalo kunye nezohlwayo. Ukunqongophala kwe-KYC / AML, abatyali-mali abangaqinisekanga, kunye nokukhushulwa okungahambelaniyo kulimaza zombini iiprojekthi kunye nabatyali-mali.

• Imodeli yangoku: Ukuthobela okwakhelwe ngaphakathi

Izikhokelo zala maxesha ezibonelelwa ziifemu zophuhliso lwethokheni eziphucukileyo ze-ICO zibandakanya uthethwano olusemthethweni, ukuthotyelwa kweKYC/AML yengingqi, kunye nokubhaliswa ngokuzenzekela. Izixhobo zokuthengisa ngoku zihambelana ngokupheleleyo nemithetho yezibambiso, iqinisekisa iinkqubo ezicacileyo zokunyusa imali. Ukudibanisa ukuthotyelwa kwangoko kwakha ukuthembana kweziko kwaye kuphelise imingcipheko yolawulo, into ebalulekileyo kwimpumelelo yamathokheni ezinzileyo.

4) Impazamo #4: Ulawulo olulambathayo kunye neTrasti yoluntu ebuthathaka

• Ixesha eladlula: Amaqela afihlakeleyo kunye nezithembiso ezaphukileyo

Iiprojekthi ezininzi zangaphambili zazingenalo unxibelelwano olucacileyo. Abaseki abangaziwayo, iimephu zendlela ezingacacanga, kwaye akukho luhlaziyo lwenkqubela phambili olukhokelele kuhlaselo olukhulu loluntu kunye nelahleko yokuthenjwa.

• Imodeli yangoku: Ulawulo kunye nokuSebenza elubala kuNdoqo

Izikhokelo zoPhuhliso lwe-ICO zanamhlanje zigxininisa amaqela abonakalayo, uphicotho-zincwadi oluqinisekisiweyo, kunye nokwenza izigqibo ezisekelwe kwi-DAO. Imephu yeendlela ecacileyo kunye nohlaziyo oluhambelanayo ziguqula abanini beempawu babe ngabathathi-nxaxheba abakhutheleyo kuluntu. Ukucaca kolawulo kunye nonxibelelwano oluvulekileyo kuguqula abatyali-zimali abangenzi nto babe ngabathathi-nxaxheba abathembekileyo, okuqinisa ubomi beprojekthi.

5) Impazamo #5: Izikhewu zokuSebenza kunye nokungaphumeleli kweMveliso

• Ixesha eladlula: IiNgxowa-mali eziphakanyisiweyo, akukho Mveliso

Ezinye iiprojekthi ziqokelele izigidi kodwa aziphumelelanga. Ulibaziseko, ukwehla kokuncipha, kunye nekhowudi engangqinwanga idale ukungathembani kunye nokuwa kwamaxabiso eethokheni.

• Imodeli yangoku: I-Agile kunye ne-MVP-eLungeleyo iQalisa

Yonke inkampani yophuhliso lwe-ICO ehloniphekileyo ngoku ibeka phambili uphuhliso lwe-agile. Iikhontrakthi ze-Smart zifumana uphicotho oluninzi, ii-MVP ziphila ngaphambi kokuthengiswa, kwaye i-architectures yemodyuli iqinisekisa ukuthunyelwa ngokukhawuleza. I-Scalability kuwo wonke uthungelwano lwe-multi-chain yakhiwe ukusuka ekuqaleni. Izicwangciso zokuqhuba-zokuqala zithintela ukusilela emva kokuthengisa kwaye zibonisa abatyali-mali ukuba iprojekthi iqhutywa yimveliso, ayiqhutywa yi-hype.

6) Impazamo #6: I-Over Funding & Speculator-Driven Ries

• Ixesha eladlula: Iinjongo ezingeyonyani kunye nokuLahlwa kwabatyali-zimali

Ii-ICO zangoko zaleqa iithagethi ezinkulu zokunyusa ingxowa-mali ngaphandle kokwenzeka kweprojekthi. Iibhonasi ezinesisa esigqithisileyo zitsale abaqikeleli, hayi abasebenzisi bokwenyani, okukhokelela kwiimpompo zexesha elifutshane kunye nokulahla ixesha elide.

• Imodeli yangoku: Unyuso lweNgxowa-mali ngoBuchule kunye noLungelelwaniso lwenkuthazo

IiNkonzo zoPhuhliso ze-ICO zanamhlanje zigxininisa ii-caps ezithambileyo kunye nezilukhuni ezihambelana neendleko zeprojekthi. Unyuso lwengxowa-mali lubekwe eqongeni, kunye neziganeko ezibalulekileyo ezinxulumene nenkqubela phambili yemveliso. Iinkuthazo ngoku zivuza intatho-nxaxheba yexesha elide kwi-ikhosistim endaweni yokuphuma ngokukhawuleza. Ukulungelelanisa umdla wabatyali-mali, abasunguli, kunye nabasebenzisi kudala ukukhula okuzinzileyo kweprojekthi kunye nokunciphisa ukungazinzi emva kokuqaliswa kwethokheni.

Ukuyidibanisa yonke into: Lunjani uPhuhliso lwe-ICO lwangoku lujongeka ngathi

Ii-ICO zangoku azisezo zixhobo zokuqikelela imali. Zii-ikhosistim ezicwangcisiweyo ezakhelwe ukungafihli, ukuthotyelwa, kunye nexabiso elihlala lihleli. Nantsi into echaza ixesha elitsha lokuqaliswa kwamathokheni.

1. Iimpawu eziqhutywa yiNjongo: Yonke i-ICO ephumelelayo ngoku iqala ngenjongo ecacileyo. Iithokheni ziyilwe malunga neemeko zokusetyenziswa kokwenyani ezinje ngokubeka, ulawulo, kunye nokufikelela eqongeni. Inkampani ehamba phambili yophuhliso lwe-ICO iqinisekisa ukuba ithokheni inendima yokusebenza kwi-ecosystem, idibanisa ngokuthe ngqo kwimveliso ephilayo okanye i-MVP exhasa ukwamkelwa komsebenzisi wangempela.
2. IiTokenomics ezikrelekrele: Iinkonzo zanamhlanje zakhiwe kwiimodeli ezinamandla ze-tokenomics ezithintela ukungazinzi kweemarike. Imida yonikezelo ecacileyo, amaxesha okubonelela, kunye nolwabiwo olufanelekileyo lulungelelanisa umdla weqela, abatyali-zimali kunye noluntu. Esi sakhiwo sikhuthaza ukubamba ixesha elide, sithintela ukulahla ithokheni, kwaye sixhasa ukukhula kweprojekthi enempilo.
3. Ukuthobela okwakhelwe ngaphakathi kunye noKhuseleko: Izicwangciso zamva nje zophuhliso lwethokheni ye-ICO zidibanisa ukuthotyelwa kolawulo kunye nokhuseleko lwekhontrakthi ehlakaniphile kwinqanaba ngalinye. Iimpawu ezifana ne-KYC kunye nokuqinisekiswa kwe-AML, ikhowudi eqinisekisiweyo yophicotho-zincwadi, kunye ne-whitelisting yotyalo-mali iqinisekisa ukuba inkqubo yokuthengisa ithokheni iyabonakala, iyathobela, kwaye ithembekile.
4. Ujoliso kuluntu noLawulo: Ii-ICO zanamhlanje zibeka phambili ukuthatha inxaxheba koluntu. Unxibelelwano oluselubala, amalungelo okuvota e-DAO, kunye nohlaziyo olubalulekileyo lunceda ukuguqula abatyali-mali babe ngamaqabane asebenzayo e-ecosystem. Ulawulo olubandakanyayo kunye nengxoxo-ndlela ezimbini yomeleza ukuthembeka kwaye yakha amandla eprojekthi aqhutywa ngumsebenzisi.
5. Ukuqaliswa kwe-MVP kunye nokuKhula okuZinzileyo: Isicwangciso esisebenzayo sophuhliso lwe-ICO sihlala siqala nge-MVP okanye iprototype esebenzayo ngaphambi kokuthengiswa kwethokheni. Emva kokuqaliswa, amaqela agcina ukukhula ngokusebenzisa iinkqubo ezithintekayo, ukutshiswa kwethokheni, kunye nokudityaniswa kwe-ecosystem. Olu nikezelo lwexabiso luqhubekayo lugcina intembeko yomtyali-mali ingaguquki kwaye iprojekthi iqhubela phambili.

Kutheni kuhlawulelwa ukukhathalela ngaphambi kokuba uqalise uPhuhliso lwe-ICO

Iziqalo ezimbini ziqalise ii-ICO kunyaka ophelileyo. Bobabini babenemibono ehlaziyiweyo, amaqela anamava, kunye nokuhamba okuqinileyo koluntu. Ukanti inye kuphela kubo esakhulayo namhlanje.

Umahluko? Ukulungiselela.

Ukuqalisa A kuthathe ixesha ukuyenza ngokufanelekileyo. Baye basebenzisana kunye nenkampani yophuhliso lwe-ICO enamava ukuze baphucule i-tokenomics yabo, basebenzise iishedyuli ze-vesting, baqhube uphicotho lwekhontrakthi, kunye nesakhiwo sokuthotyelwa kwezomthetho ngaphambi kokuba ukuthengiswa kwethokheni kuphile. Imephu yendlela yabo yayiselubala, iikhontrakthi zabo ezihlakaniphile zaphicothwa, kwaye inkqubo yabo yokufaka umtyali-mali yayithobela ukusuka kusuku lokuqala. Isiphumo ibe kukunyuka okuthe gqolo, uqoqosho olunamandla, kunye nokuzithemba kubatyali-zimali ixesha elide.

Isiqalo B, kwelinye icala, sakhawuleza ukuya kwintengiso. I-tokenomics yabo yayingenalo isakhiwo, akukho nkqubo ye-KYC / AML yayikhona, kwaye izivumelwano ezihlakaniphile zahamba zingavavanywanga. Uphehlelelo lwavelisa i-buzz yokuqala, kodwa kwiiveki nje ezimbalwa, imali yokuhlawula amatyala yaphela, iinkxalabo zolawulo zavela, kwaye ukuthembana koluntu kwawa.

Umahluko phakathi kwamatyala omabini ubonisa inyani ecacileyo: ii-ICO eziphumelelayo aziqali ngekhowudi; ziqala ngokucwangcisa. ”

Ngokutyala ixesha kuyilo lwamathokheni, izikhokelo zomthetho, kunye nokhuseleko lobugcisa, abasunguli bakhusela bobabini abatyali-mali kunye nodumo lwabo. Amalungiselelo acwangcisiweyo aguqula i-ICO ukusuka kwisiganeko sokunyusa ingxowa-mali yexesha elifutshane ibe yinkqubo yendalo ezinzileyo, ejolise ekukhuleni. Ekugqibeleni, iiprojekthi ezithatha ixesha lokuzilungiselela ngaphambi kokusungulwa zezo zisinda ekuguquguqukeni kweemarike, zifumana ukuzithemba okusemthethweni, kunye nokugcina ixabiso lexesha elide.

Izinto eziphambili eziThathayo kunye noLuhlu lweentshukumo

Ngaphambi kokuba uqalise i-ICO yakho , kubalulekile ukuqinisekisa ukuba yonke into, ukusuka kwingcamango ukuya ekuthobeleni imithetho, yakhelwe kwisiseko esiqinileyo. Sebenzisa olu luhlu lokuhlola lufutshane ukuvavanya ukulungela kwakho:

• Ngaba uyichazile ngokucacileyo injongo yophawu lwakho kunye nosetyenziso lwehlabathi lokwenyani?
• Ngaba imodeli yakho ye-tokenomics iyabonakala, ilungelelene, kwaye ihambelana nokukhula kwexesha elide?
• Ngaba udibanise ukuthotyelwa kwezomthetho, ukuqinisekiswa kwe-KYC/AML, kunye nolwamkelo lolawulo?
• Ngaba iqela lakho lithembekile, imveliso yakho iyasebenza, kwaye indlela yakho iyafezekiswa?
• Ngaba unayo ikhontrakthi ephicothiweyo yokhuseleko kunye nesicwangciso esicacileyo sasemva kokuqaliswa?

Impumelelo kwimarike yanamhlanje ixhomekeke kwisakhiwo, hayi isantya. Inyathelo ngalinye olithathayo ngaphambi kokusungulwa libumba intembeko yomtyali-mali kunye nokuzithemba kulawulo. Kubaseki abafuna ukuyenza ngokufanelekileyo ukusuka kusuku lokuqala, i-Antier inikezela ngezisombululo ezibanzi zophuhliso lwe-ICO, ukusuka kuyilo lwamathokheni kunye nophicotho-zincwadi ukuya ekuxhaseni imali kunye nenkxaso yasemva kokuqaliswa, ukuqinisekisa ukuba iprojekthi yakho ime yomelele kuyo nayiphi na imarike.